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Dealer
Certification actively addresses one of
the main issues that has limited growth
in our industry: customer service.
The
dealership certification process features
a set of standards for dealers to attain
and provides tools that enable participants
to enhance the retail experience and provide
every customer with a positive retail
experience, every time.
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BENEFITS
OF CERTIFICATION
Customer Benefits
- A
marine industry Consumer
Bill of Rights
- Assurance
of dealership’s commitment
to excellence
- Raises
service standards, improving
overall boating experience
- Knowledge
of what to expect from a
marine dealer
- Guaranteed
opportunity to provide feedback
and resolve issues
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Dealership
Benefits
- Certified
Dealers will receive direct access
to Discover Boating Leads. (Early
2007)
- Differentiates
dealerships that support the Consumer
Bill of Rights and attain certification
from their competition
- Provides
direct link to new boaters through
Discover Boating
- Increases
sales and profits
- Third-party
consultation leads to more efficient
and effective processes, resulting
in lower operating costs
- Develops
employees’ sense of professionalism
and increases job satisfaction
- Improves
consumer satisfaction and inspires
long-term loyalty
Industry
Benefits
- Enhances
the image of the industry, increasing
boating participation
- Reduces
attrition caused by poor service
- Opens
up opportunity for dealer-manufacturer
partnerships
For
more information about this national
Grow Boating program, CLICK
HERE.
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