REGIONAL
The Grow Boating Program serves the NMTA's core purpose—to increase the number of boaters in the Northwest. Funding for the program was established in May 2003 and has grown by leaps and bounds since its inception. It is funded through a surcharge on square-footage rented during the Seattle Boat Show.

NATIONAL GROW BOATING INITIATIVE
Mission Statement
To formulate and execute initiatives that promote the boating lifestyle and improve the boating experience that will ultimately increase participation in boating and lead to increases in sales of marine products and services.

Strategic Plan

1. Increase interest in boating
   
   • Generate awareness and interest of the boating lifestyle through an integrated marketing communications strategy grounded in sound research.
2. Motivate consumers to become boaters more quickly
   
   • Qualify prospects and provide them with meaningful information that will help them decide which boat is right for them at www.discoverboating.com
   • Improve the sales and service experience through dealer standards and marine dealer certification.
3. Keep boaters in boating
   • Enhance the consumer retail experience through certification.
   • Improve product quality through standards and NMMA Certification.
   • Protect and increase access to our waterways
4. Support and provide oversight of the Grow Boating
   Strategic Initiatives
   • Provide oversight for development and execution of Grow Boating Initiative Strategic Plans and ensure all contributing industry stakeholders have a voice in how programs are managed through an equitable governance structure.
   • Develop reporting systems to give industry more timely information on retail sales.
   • Disseminate news/information via all appropriate channels and methods to vested industry stakeholders
   • Adequately staff and support Grow Boating Initiative to maximize industry's investment