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CAMPBELL'S
CORNER
A message from NMTA President
Michael Campbell
Information Based Decisions
We pride ourselves in making “information based decisions.” When it comes to the Seattle Boat Show we conduct qualitative research each year of our exhibitors and attendees. Every other year, we conduct a significant quantitative research through a Vancouver, B.C. based company called Event Corp.
We started the Event Corp survey in 2000, which was the first year we moved into the new building which is now known as Qwest Field Event Center. Some of the questions in the survey have remained year after year so it’s possible to see trends developing on some issues while others remain fairly constant. The goal of collecting this data is to help us better understand who are current customers are and thus to help us market better to that target audience in the future. Some examples:
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